1 journey, 91 directions and a 1000 possibilities…

What does Aarhus University and Arriva have in common? Well, more than a little actually. Both work in the field of helping people reach their destination – one literally and one metaphorically. That's why we’ve decided to let the two join forces in a new recruiting campaign for AU!

With a mission to tell potential students about the many directions that Aarhus 
University has to offer, and to stress the fact that the road might be demanding, but rewarding, as well, we took over an entire train carriage – pretty much wallpapering it with posters.

Each poster held a different message, but all compared the concepts of an actual and an educational journey.

So, though the train might take you from Silkeborg to Aarhus in 43 minutes, 
moving from talent to expert easily adds up to 5 years, 1 month, and 4 days – and while Aarhus railway station holds 6 tracks, 
there’s no less than 91 different tracks to chose from at AU (which equals just about a 1000 different paths). Conclusion: a new life is no more than a stop away!

Just to stay on track – several other initiatives, such as a new chat service, have been carried out in this recruitment process, as well. But more on that later!