Just to get the weekend started…

We’ve decided to upload a little something from April where the trade fair, Transport 2011, took place (it’s never really too late for an afternoon cruise).

The theme was “new roads” and, in close cooperation with our dear client OK a.m.b.a., we took the theme quite literally. The result: An interactive stand for truckers of all ages.
Visitors to the stand found themselves coming in the midst of remote controlled trucks, blue highways, houses, trees and gas stations – an OK universe if you will. Everyone who dared was able to take one of the trucks for a spin and experience first hand the products and services that OK provides.

And with 17.520 visitors coming to the trade fair, the mileage recorder showed quite a bit of activity on our stand.

If you do not believe us, you can see for yourself! Our very own copywriter, Daniel, and concept designer, Vibeke, snuck in and placed a camera in the driver’s cab of a truck to tag along for the journey…