Hatch & Bloom goes transatlantic

Everybody knows that innovation is truly sparked by a change of scenery. For this reason the majority of the Hatch & Bloom board of directors recently took a trip to the apple of apples – amazing New York. Acknowledging that the best inspiration comes from unplanned events and setting the mental capacity at pause only a few activities were planned in advance. Among these was a visit to the NY branch of design and innovation agency Method, who holds era defining clients like Google, Samsung, Time Warner, and BBC. Much informal the purpose was to share reflexions on relevant topics like integrating digital medias across platforms, obtaining user insight (quite tuff since no New Yorker quite resembles the average American) and working strategically with inspiration. Leaving inspired – and a bit buzzed from the Friday beers – a new transatlantic connection has now been made.